Discount Stores, Discount(ed) Community? Parent and Family Engagement, Community Outreach, and an Urban Turnaround School

What roles do parent and family engagement and community outreach play in educator efforts to improve low-performing urban schools? To address this question, we considered findings from our 3-year case study of Brookdale Elementary (a pseudonym), which was undergoing a state-mandated, district-directed turnaround reform effort from 2011 to 2014. Specifically, we investigated how and why school personnel engaged with and reacted to parents and families, community-based organizations, and the surrounding locale. In the end, the school's educators encountered complicated obstacles yet generated some tangible victories in their pursuit of productive school, parent/family, and community connections. We conclude by considering implications of our findings.