On Monday, July 21, President Obama announced a number of new commitments for his "My Brother's Keeper" initiative aimed at helping boys and young men of color. These commitments include sixty of the country's largest school districts joining the initiative, and pledges of over $90 million from the private and philanthropic sectors (which come on top of over $200 million previously committed from these sectors). Among the generous commitments made: The NBA will recruit 25,000 new mentors, and partner with schools it affiliate cities. AT&T will donate $18 million in this year alone for mentoring programs. The Emerson Collective and its partners in Silicon Valley and elsewhere, will contribute $50 million, and collaborate with districts and educators to launch a competition to find and develop the best designs for next generation high schools. Read the White House Factsheet on the President's full announcement.